Local communities
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Basic approach
We at Mitsuuroko Group believe that contributing to society through our core business is the role we should play, and we have been supported by many stakeholders, including local communities and society, in the course of our business.
As a corporate citizen in the local communities, we will do our best to contribute, even in small ways.
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Harmonious coexistence with local communities and contribution activities
Fund-raising activities for the Christel Vie Ensemble Foundation (Christel Foundation)

Service solutions for parents raising children
It also provides information on local disaster prevention facilities and notifies parents of the entry of their children into pre-defined dangerous areas, and the service has been well received by many parents and school staff.
We will continue to take up the challenge of creating fulfilling lifestyles for the children who will lead the next generation and for each and every one of our customers, and through “Mitsu-mail Imakoko,” we will continue to provide a new monitoring service that connects parents and children.

Activities to protect and nurture the forests around water collection sites
As part of activities to beautify the environment and recharge water sources in the forests around Narusawa-mura in Yamanashi (“Mitsuuroko’s Forest Narusawa”), where the Narusawa Plant of Mitsuuroko Beverage Co., Ltd. draws water, and in the promenade (“Mitsuuroko’s Path”) in Nannou-cho, Kaizu-shi, Gifu, where the Gifu Yoro Plant of Mitsuuroko Beverage Co., Ltd. draws water, Group employees, their families, and other concerned parties are engaged in volunteer forest maintenance activities.
* From FY2020 to FY2022, this activity was not conducted due to the spread of COVID-19.

Revitalization of local communities (National Mitsuuroko Association)
Member stores of the “National Mitsuuroko Association” are responsible for sales of our products and have contact with approximately 800,000 households.
“National Mitsuuroko Association,” as an organization that provides excitement and peace of mind, flexibly responds to the diverse needs of customers, is chosen by customers on a permanent basis, and establishes strong ties. In addition, the organization strives to build an environmental foundation where the strengths of each member store can be fully demonstrated and they can always take up challenges. The association is currently composed of about 1,800 companies, and they are indispensable partners in the provision of our services.

Action plan for FY2022
Enhancement of emergency response measures
- Preparing a disaster manual and sharing it with member stores by posting it on the website of the “National Mitsuuroko Association”
- Contributing to the community by increasing the availability of disaster response equipment (emergency bulk storage tanks, LPG emergency generators, HGP emergency soup kitchen sets, etc.)
- Making proposals for BCP measure products in times of disaster (storage batteries, solar power generators for private use, emergency power generators, etc.)
Support towards realization of carbon neutrality
- Making plans and proposals to link carbon neutral initiatives to member stores’ growth strategies
- Increasing the availability of high-efficiency gas equipment, actively promoting fuel conversion to LPG, and supporting sales of new energy products
- Supporting initiatives in new business models (decarbonization businesses, EV-related businesses, and energy solution businesses)
Strengthening the network of the “National Mitsuuroko Association”
- Enhancing the features of the website, introducing communication tools such as web exhibitions, and actively promoting digitalization
- Invigorating the activities of the association through product-specific enhancement programs and various training sessions
- Further strengthening the cohesiveness of the association by creating a symbolic logo of the “National Mitsuuroko Association”

Acceptance of practical training from various organizations and schools
Sweet Style Co., Ltd. considers it an important social responsibility for a company to support the development of the next generation of professional human resources, and in past years has accepted practical training internships from vocational schools.
We have provided them with practical training to deepen their understanding of the difficulties of working, the fun of bakery, and Azabujuban Mont-Thabor’s commitment. Currently, due to the spread of COVID-19, we are not accepting students for practical training, but we plan to resume accepting students after the infection is under control.

Support for storage location of donated goods, etc. to NPOs
GSC provides storage units and support to Ray of Hope*1 and Nature Society*2, which are NPOs in Singapore.
The storage units provided are used by Ray of Hope to store donated relief items and by Nature Society to store publications related to natural heritage preservation activities, etc.
- Crowdfunding charity distributing necessities to low-income families in Singapore (https://rayofhope.sg/)
- Non-profit organization dedicated to the appreciation, protection, research and enjoyment of the natural heritage of Singapore, Malaysia and surrounding areas (https://www.nss.org.sg/)

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Contribution to society through sports
Promotion of sports club activities and support for top athletes
With the launch of the Mitsuuroko Women’s Basketball Team in 2012 and the establishment of the Swim Team in May 2021, the Company continues to make great strides in leagues and competitions based on the philosophy of contributing to the revitalization of the local community and interaction through sports. Each member participates in competitions while working as an employee, fostering responsibility and attitude as a member of society, and working together with a high level of awareness. Having active players around stimulates the employees who work with them, and for the players, having supportive people around them helps to foster a sense of unity among the employees, and the workplace is full of vitality. We have also entered affiliate contracts with swimmer Katsuhiro Matsumoto and professional golfers Shiho Kawasaki, Yuting Seki, Momoka Miura, Eimi Koga, and Airi Saito, and we will support these athletes as they pursue their dreams and contribute to the development of sports culture.
We will continue to proactively engage in social contribution activities through sports and also enhance the corporate value of all of Mitsuuroko Group.



Supporting the activities of the girls golf program “USLPGA-USGA Girls Golf Japan,” overseen by USLPGA and USGA
Mitsuuroko Group endorses the goals of the Girls Golf academy overseen by the United States Ladies Professional Golf Association (USLPGA) and the United States Golf Association (USGA) for the development of kids golfers and female golfers, and supports the activities of “USLPGA-USGA Girls Golf Japan.”
The program not only teaches the skills as a golfer, but also life skills as a woman and a global citizen.
Through this sponsorship, we hope that the participating children will be able to enhance each other’s skills and develop an international mindset, and that the program will serve as a catalyst for their future global activities in a variety of fields.

Start of Hamabowl Health Bowling Class
Hamabowl has started health bowling classes based on the LTB program, which has a proven track record in the United States, the home of bowling. We received 135 applications for the five classes, and 50 new Hamabowl members who continued bowling after the classes ended.

Held Bowling Alley Field Trip for Families
Hamabowl held a Bowling Alley Field Trip for Families.
After a tour of the backside of the bowling lanes, which is not usually seen, a bowling lesson was given by a Hamabowl employee (who has obtained a JPBA bowling instructor certification). Parents and children pitched one game together while learning how to best enjoy bowling.

Supporting the promotion of sports and recreational activities for disabled people
Hamabowl started supporting the sports and recreation promotion activities of the sports and culture center for people with disabilities, Yokohama Rapport.
We organized Hama Pick bowling tournament inside Yokohama Rapport, and offered Hamabowl as a practice site for the Japan Para Sports Games.
We will continue to support sports activities for people with disabilities through bowling in cooperation with Yokohama Rapport.
Implemented Rain-Bowling Class
Following the bowling pin reuse contest, which was part of the Rain-Bowling Project, Hamabowl held the Rain-Bowling Class with students of Yamoto Elementary School in Yokohama-shi for them to learn about reuse in a fun manner by utilizing discarded bowling pins.
The event was a lively social gathering that included students having fun exercising through the originally devised game BOWLKKY (bowling + Mölkky), and having study sessions on ESG among themselves.

Sponsored Ramichan Cup 2022 Tournament organized by VAMOS TOGETHER, and jointly organized Ramichan Charity Bowling Tournament
We sponsored the Ramichan Cup 2022 Tournament because we sympathized with the purpose of VAMOS TOGETHER*1, a general incorporated association headed by Alex Ramirez*2, whose organizational goal is to “maximize the talent and individuality of people with special needs and create a society where they can lead independent lives.”
In December 2022, VAMOS TOGETHER and Hamabowl (Yokohama-shi, Kanagawa) jointly planned a charity bowling tournament at Hamabowl, with the event’s objective of “an event where everyone can share the joy of physical exercise and have fun together.” This tournament was aimed at providing an opportunity for bowlers with special needs to interact with each other and raise funds for charity. The tournament was open to the general public through a lottery system, and it was an event that everyone could enjoy.
A portion of the proceeds from this tournament, as well as the amount of money donated in the donation box through the tournament, were used to support children’s development and independence support activities through VAMOS TOGETHER.

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An organization that aims to create a society where people with and without special needs can coexist by playing and learning together.
It encourages people to make the most of their individual talents with the message, “Everyone is great in their own way.” - A former professional baseball player from Caracas, Venezuela. He served as manager of the YOKOHAMA DeNA BAYSTARS from 2016 until the 2020 season. Currently, he is actively involved in welfare activities as well as TV personality activities.
Organized the Exhibition of Craft Art Made from Bowling Pins, a joint project with Yokohama University of Art & Design
Hamabowl and SPA EAS: Yokohama Tennen Onsen held an exhibition of craft art made from discarded bowling pins with the aim of giving new roles to the tons of pins that are discarded each year. Students and faculty of the craft course at Yokohama University of Art & Design, who regularly work with wood and metal in their assignments, gave new form to the use of bowling pins in this production.

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